Last year, we started designing one of the most ambitious AI products out there. While we can’t reveal much, the app is built to solve real problems for CEOs of publicly traded companies.


Now imagine designing for that kind of customer. You can't design based on assumptions. Before jumping to solutions, Hello Robo ran a series of customer interviews. We spoke directly with CEOs of public companies—thanks to introductions from founders who shared their networks.


To our surprise, the #1 thing most CEOs cared about was.....PRIVACY and SPEED.



- Keeping company proprietary data and info safe and secure.


- Getting news affecting my company before anyone else, not hearing it later from a consultant.



As part of Hello Robo design process, for new products we run customer interviews and dig deep with simple, psychological questions like:


What keeps you up at night?

As a CEO, what are you worried about most?

How did your life change after going public?


It was one of the most insightful series of customer interviews we've had.